Joe Fresh goodie bag.  The total worth is around $24, so it wasn't as good as last year.  The most valuable item was the Sigma travel size brush, which costs about $9.  Total contents:

Fashion magazine (RSP:  $4.99)
Joe Fresh eyeshadow in Ice (RSP:  $4)
Sigma eyeshadow brush E05 (RSP:  ~$9)
Tresemme damage recovery oil (RSP:  ~$6)

I spent $4 on a shirt, so it was an alright bonus.  I hope next year's is better!